Ben & Jerry's, the "aspiring social justice company" owned by Unilever, has honored another human rights icon, Colin Kaepernick, with his own flavor of frozen dessert. Starting next year, a frozen dessert named "Change the Whirled" will help raise funds for Kaepernick's non-profit "Know Your Rights" campaign for communities of color.
The former NFL quarterback gained fame and infamy in 2016 by getting down on one knee during the National Anthem before each game. It was a respectful protest against police brutality, but it prompted white-hot outrage among conservatives, with President Trump beating the war drums. Gutless and greedy, the NFL shot-callers lined up behind the President -- and not coincidentally, their football-fan customers.
Kaepernick was fired in 2016 and has never been rehired. Eric Reid, a player who knelt beside Kaepernick, was also fired, but he took the field as a Carolina Panther in 2018.
About Change the Whirled: Kaepernick is vegan, and so is the frozen dessert. It's also non-dairy, based on caramel sunflower butter with bits of graham cracker, fudge, and chocolate cookie swirls.
The new flavor "celebrates Kaepernick's courageous work to confront systemic oppression and to stop police violence against Black and Brown people," Ben & Jerry says.
By the way, Kaepernick's name moves a lot of merchandise. After Nike put a Kaepernick-associated T-shirt on sale in September 2020, it sold out in under a minute.
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